Like every great journey - it began with the first steps... and in this case it was Research Research and Research.
Understanding the modern consumer, the international trends, what was working in other countries, what leading salons were doing, what was happening across Australia and what the progressive salon owner truly needed to create a profitable, workable sustainable business in a market that has become increasingly fragmented and diverse... these were the key issues.
After months of research, the EVOLVE concept was born... to take salons to a better place... addressing the key result areas of the business... and a firm focus and understanding... EVOLVE will only be successful if our SALON CUSTOMERS are!
From that point it was much easier... find the PEOPLE, PRODUCT and PROCESSES to make it all HAPPEN...
AND WE HAVE!
THE JOURNEY TO A BETTER PLACE BEGINS WITH ONE STEP
Have you ever wondered whether there was a better way? Whether there was a company out there that truly understood you, a company that knew what it was like to see the world through your eyes? Have you ever wished that there was a company out there searching the world to find better ways, better products and better practices? If you found that company would you join them?
Look no further. It’s time to evolve.
LASTING VISION EXTENDS BEYOND THE HORIZON
Sometimes you can learn very valuable, worthwhile things, by looking over the road, around the corner or even across town. Most successful businesses, and any business coach ‘worth their salt’ will encourage you to do just that. But, truly meaningful insights come from vision that extends a little further, that extends beyond the ‘coal face’ of every day, all the way to the engines of industry. Vision should extend not just to your neighbourhood, but also to other individuals, businesses and industries that share common issues, fight similar battles, live, die and prosper on the strength of their cultures, the power of their communication, the effectiveness of their systems and the innovation in their products and services.
When it comes to business, we believe in three constants,
i) no-one knows it all,
ii) you should never stop learning and
iii) we’ll never let you stop learning.
DIAMONDS ARE CUT, NOT UNDERCUT
The reason diamonds are so valuable is because they are in short supply. You simply can’t find them on every street corner, you won’t find them on sale, and one thing’s for sure, you’ll never find them in discount stores. You take your business seriously. You’ve invested heavily in your craft, you use the best equipment, train your staff, you use professional products. It’s about time that you had a company behind you, that took your craft as seriously as you did. A company that protected your business, kept it special, kept it exclusive.
It’s time to evolve.
MANY MAY BE FOUND,
BUT PRECIOUS FEW ARE WORTH KEEPING
New things pop up all over the world, all the time. Very few make much of an impact, fewer still stand the test of time. Far more infrequently, innovations come along that reshape the way we think, the way we act, even the way we live. Some effect us so profoundly, that we wonder how we ever existed without them. We call them game changers. The trick is to recognise one when you see it, to know where to find it and how to harness it before the hordes erode much of the initiative. Game changers are created by niggling problems in need of a solution. Like the oyster, whereas some things may get under your skin, it takes skill and experience to discern which are nothing more than irritants, and which with a bit of patience, know-how and nurturing, could be developed into stunning treasures.
We believe if circumstances are going to make you change,
you might as well change for the better.
WE’RE THERE WHEN YOU NEED US
AND NOT WHEN YOU DON’T
The secret of good service is to notice its effects, not its delivery. Ask any good restaurateur and they’ll tell you, their customers want to be welcomed, made comfortable, informed and then essentially given a little space to enjoy the experience. Are you and your customers any different? The perfect balance of service is to appear as if by magic, at precisely the right time, with the right information, advice and supplies to heighten the experience. Then once the essentials have been delivered, to just as magically vanish again off into the ether, leaving the customer delighted with the result. Think of us like your own personal fold-up business umbrella. We plan to be around when you need us, but we won’t be there hanging around and chewing up space when you don’t.
The art of good service is as much about knowing
when you’re needed, as knowing when you’re not.
SELLING RETAIL IS A LOT LIKE FISHING,
IT’S ALL PREPARATION, PATIENCE AND TECHNIQUE
If you’re really lucky, and really quick you can catch a fish in a glass. You can improve your odds with a net. If your net doesn’t extend far enough, you may have more success with a fishing rod and the right bait. These techniques are OK if all you’re doing is passing the time, but if you seriously want to catch a lot of fish, or even run a business that catches a lot of fish, you are going to need some pretty good practices and some pretty serious gear. In short, you’re going to have to take it seriously. Good fishermen know when the fish are biting, they know what they’re looking for, and where they’re looking. They even know how to tempt them to come closer. When it comes to retail, how are your fishing skills? Are your customers biting? What bait are you using? What are they looking for? If they’re not biting where you are, where else are they going off to feed?
We can help you increase your strike rate,
and stop them slipping off the hook too.
WELCOME TO OUR LABORATORY
When it comes down to it, we can all learn a thing or two from nature. She knows how to keep things in balance. All the ingredients, or at least the building blocks for a healthy life are there waiting, if only we know where to look. Sometimes it takes a little probing, very often some research, and yes occasionally we can purify and even concentrate her compounds, but it still remains very, very difficult, if not impossible to replicate, let alone improve on her perfection. The difficulty in unlocking her secrets may cause some, to resort to shortcuts, or seek crude solutions in the test tube, to us it merely makes us more curious. Mother nature can be a good friend, a strict teacher or a very harsh task master, all we need to do is to treat her with a little respect and we’ll get along just fine. We plan on getting much closer to nature with our product formulations, and in doing so, bring you safer products without many of the nasties.
Rest assured, if mother nature needs a little help, we’ll do it with respect.