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Our Range

Unite

Unite

A fashion inspired, premium salon-only brand created by former Sassoon Director, Andrew Dale. The modern formulations are Paraben, Sulphate and Sodium Chloride free... and PETA certified. Unite products are used by some of the best salons in the USA, UK, Europe and Australia and are found in the bathrooms of celebrities such as the Beckhams, Eva Longoria, Kim Kardashian and many more. Quite simply... the products deliver!
U LUXURY

U LUXURY

U Luxury is a luxurious extension of the Unite Range... premium packaging backed by premium formulations. This tight, boutique family contains crushed pearls, white organic honey from Hawaii, and a refined pure Argan Oil which is highly reparative and healing for the hair.
GO247

GO247

Real Men GO247 is absolutely on trend with the rapidly growing mens grooming category. The packaging is profoundly masculine as are the fragrances and the products for hair, body and face really hit the mark for the contemporary male.
ChromaSilk

ChromaSilk

The Chromasilk portfolio includes a stunning Hybrid Colour Range, the dynamic Vivids and Pastels palette and the amazing Neon series. Colour support products include Developers, Powder Lightener, Artificial Colour Extractor and more to help your salon stand out from the crowd and make your colour business more profitable. The colours need to be seen to be delivered!
NEVO

NEVO

An incredible development in the Natural Evolution of haircare utilizing revolutionary ingredients from the Amazon to create brilliant condition. All formulas are Sulphate, Sodium and Paraben free... they are also Vegan... and the packaging is 100% biodegradable!
EGO

EGO

EGO - EVERY GIRLS OBESSIONS is a complete set of premium, salon-only styling tools that have soul, substance and integrity. Under the creative direction of some of the UK's best hairdressers, including Tim Hartley, utilising Danish design and HW2 technology combined with the best quality Tourmaline gems... EGO will change the way you look at styling. EGO under the corporate umbrella of EVOLVE will be a true game changer in this market segment.
J BRONZE

J BRONZE

Self tanning as a category has grown at over 20% per year for the last 5 years. Jennifer Hawkins, in conjunction with Pharmacare, has created a tan she could trust... for you. J Bronze is a premium quality professional tanning system backed by the celebrity endorsement of Jennifer Hawkins, a huge advertising campaign and a host of business building ideas for Hair, Beauty and Tanning Salons. The Professional Series is complimented by a premium range of take-home tanning products to refresh the in-salon service or DIY.
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About Us

Our Journey

Like every great journey - it began with the first steps... and in this case it was Research Research and Research.

Understanding the modern consumer, the international trends, what was working in other countries, what leading salons were doing, what was happening across Australia and what the progressive salon owner truly needed to create a profitable, workable sustainable business in a market that has become increasingly fragmented and diverse... these were the key issues.

After months of research, the EVOLVE concept was born... to take salons to a better place... addressing the key result areas of the business... and a firm focus and understanding... EVOLVE will only be successful if our SALON CUSTOMERS are!

From that point it was much easier... find the PEOPLE, PRODUCT and PROCESSES to make it all HAPPEN...

AND WE HAVE!

Bill Hindmarsh

Bill Hindmarsh

Founder & CEO
Bill Hindmarsh joined the Professional Salon Industry in early 1983 from a teaching background.  He quickly progressed through the ranks to become a NSW Sales Manager at 27, before moving into a National Role. He joined Goldwell as a Sales and Marketing Management Consultant in 1994 and went on to become the CEO of that company for Australia and New Zealand. His business concepts, leadership skills,  market awareness lead him to launch 'Evolve' after 7 months of rigorous research into the market and consumer behaviour.
Michael Giannis

Michael Giannis

General Manager - Operations
Michael has professional qualifications and experience as a Civil Engineer and was involved in the operational design and launch of Evolve. His analytical skills and attention to detail are without peer in the industry as he oversees the entire operational function of Evolve through a massive growth phase.
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