Our Brands

PRAVANA

PRAVANA is a global salon professional hair care and color brand, recognized as an industry trailblazer for its innovative, high-performance beauty solutions. Founded by stylists for stylists, PRAVANA is known for pioneering creative color trends with products like ChromaSilk and the vibrant VIVIDS line. The brand continues to lead with advanced hair color, blonding regimens, and styling products, empowering professionals with unmatched quality and value. PRAVANA was acquired by Henkel in 2017 and is headquartered in Culver City, California.[6][8]

Unite

UNITE is a global leader in professional hair care, offering a comprehensive range of premium, salon-quality products favored by stylists and their clients worldwide. Founded in 2003 by renowned hairdresser Andrew Dale, UNITE is celebrated for standout products like the 7Seconds Detangler and Boing Curling Cream, delivering transformative results for every hair type. The brand is committed to supporting salon professionals with high-quality formulas and educational resources.[2][3][5]

Neuma

Neuma is dedicated to sustainable hair care, offering salon-performance products formulated with gentle, clean ingredients and eco-friendly packaging. The brand emphasizes health, wellness, and environmental responsibility, delivering high-quality results without compromising on sustainability.

ChromaSilk

ChromaSilk is PRAVANA’s award-winning professional hair color line, renowned for its superior gray coverage, rich pigments, and vibrant fashion shades. As a leading choice among colorists, ChromaSilk is celebrated for its versatility, longevity, and ability to deliver both classic and creative color results.[6][8]

TONIK

TONIK is a modern wellness brand focused on hair, skin, and gut health, offering solutions crafted with natural, clean ingredients to support holistic wellbeing.